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THE AMAZING RACE CANADA
Season 7 Campaign

  • Secure national and local coverage to promote broadcast, casting, ratings, and brand partnerships.

  • Leverage diverse cast for inclusive angles.

 Objective 

  • Avoiding and managing spoiler leaks with locations, talent, and media.

  • Ensuring elimination announcements didn't include spoilers. 

 Obstacles 

  • Increased media impressions by more than 25%. 

  • Provided media training to 20 cast members. 

  • Secured and executed more than 100 interviews.

Highlights

Coverage Highlights

TV

The Amazing Race Canada comes to Edmonton

Halifax is out of The Amazing Race Canada

Only 4 Teams Left on The Amazing Race Canada

Online & Print

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The Canadian Press
Indigenous, 2-spirit couple from Alberta wins The Amazing Race Canada

The Washington Post
‘Our existences are political’: What it means that a gay, indigenous couple won Canada’s ‘Amazing Race’

Toronto Star
Gluten-free fried chicken gets thumbs up from Jon Montgomery

CBC News
Sask.'s 1st Amazing Race Canada team says being sisters is an advantage: 'You can't divorce your family'

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Postmedia

Bad directions send Toronto pals home on The Amazing Race Canada

Xtra

Meet the Two-Spirit couple competing to win ‘The Amazing Race Canada’

MTLBlog
Montreal Couple Irina & Dave From Amazing Race Canada Couldn't Care Less About The Haters

Narcity 
The Most Hated "The Amazing Race Canada" Couple Leave The Race Saying "It's For The Best"

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