Social Media
McDonald's Canada
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Strategized and executed various influencer campaigns for product launches, corporate initiatives, and ad spots.
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Went viral on Reddit, trending at #8 globally, while gaining brand awareness.
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Led to this 60 Second Doc.
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LEGOLAND
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Developed social media plans and calendars for national television shows.
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Produced social segments with talent, pushing to tune-in, to support priority programming.
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Showcased media junkets to promote programming and position CTV as an industry leader.
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Liaised with international distributors to coordinate social segments for internal campaigns including #BellLetsTalk Day.
CTV
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​Produced vehicle walkthroughs and showcased merchandise, leading to 30% growth in merchandise sales and 12% increase in vehicle sales.
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Showcased superior customer service by highlighting positive reviews.
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Encouraged clients to tag Pfaff Volkswagen in their posts by reposting their original content.
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Increased industry leadership by showcasing dealership awards.