The Christmas Setup Campaign | Rick's Portfolio

top of page

This site was designed with the

website builder. Create your website today.Start Now

THE CHRISTMAS SETUP
Holiday Movie Campaign

Objective

Secure targeted press coverage for CTV Drama's debut of THE CHRISTMAS SETUP — Lifetime's first LGBTQ+ holiday movie.

Had a four-day window to contact reps, pitch media, and execute interviews.

Obstacles

Secured national press coverage as well as coverage from broadcast competitors.

Highlights

Coverage Highlights

TV

The Marilyn Denis Show

05:31

The Marilyn Denis Show

Etalk

02:01

Etalk

CP24 Breakfast

04:17

CP24 Breakfast

Your Morning

05:39

Your Morning

Online & Print

To play, press and hold the enter key. To stop, release the enter key.

The Canadian Press
Canadian Ben Lewis stars in Lifetime’s first LGBTQ holiday film, ‘Christmas Setup’

Postmedia
CanCon viewing for the holidays

The Toronto Star
Can’t shop or mingle? These shows will make you laugh, cry, or just forget it’s Christmas

CBC News
New slate of LGBTQ holiday movies sparks joy, criticism over portrayal of queer stories

CTV News Ottawa
The Christmas Setup filmed in Ottawa and Almonte, lauded as holiday rom-com with representation

CBC News
Cheers to the queers: 20 LGBTQ folks who were a beacon of light in 2020

Le Journal de Montréal
Un Noël inclusif

The Lede
From Starring With His Husband to Sharing a Birthday With Fran Drescher, Ben Lewis Sets Up THE CHRISTMAS SETUP

To play, press and hold the enter key. To stop, release the enter key.

le journal de montreal.png

To play, press and hold the enter key. To stop, release the enter key.

The Loop
32 holiday movies to keep you satisfied all the way through December (and then some)

bottom of page