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LEGOLAND
Newsjacking Campaigns
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Increase brand awareness through newsjacking and event-based campaigns.
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Attracting customers to a location that is almost an hour away from the downtown core.
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Generated more than 6 milllion media impressions.
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Developed relations with new media while strengthen existing relationships.
Coverage Highlights
Online & Print
TV
Global News
Celebrate National Space Day with LEGO
(National Space Day)
Breakfast Television
Canada's only LEGO master builder is here!
(Thanksgiving)
The Weather Network
LEGO Built Our ‘Active Weather’ Set and It’s Almost Too Accurate
(Brand Anniversary)
CP24 Breakfast
Brick or Treat at LEGOLAND
(Halloween)
CP24 Breakfast
Fathers Enter Free this Father's Day!
(Father's Day)
CP24 Breakfast
40th Anniversary of the LEGO Minifigure
(Brand Anniversary)
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