Maple BBQ & Bacon Quarter Pounder®
Digital Contest
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Have fashion/streetwear influencers create content, which could be reused by McDonald's Canada, to promote the digital contest as well as drive app downloads, registrations, increase sales, and awareness of the limited-time offering.
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Two concurrent campaigns running which featured merchandise (one winnable, one not winnable), creating potential messaging confusion.
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Unable to leverage TikTok due to issued surrounding marketing to children.
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Tight timeline.
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Exceeded contest entry target by nearly 50%
Influencer Campaign
We worked with 10 Canadian influencer duos (couples, best friends, siblings, etc.), both paid and earned, with a flair for streetwear fashion to create engaging content that leverages the winnable merch and leans into the idea that some things, like maple & bacon, are simply better together.
