#StealMyFries Challenge
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Canadians have had a tough year and we can’t change that – we've all lived through it. McDonald’s Canada wanted to help Canadians recapture the joy of life and share a happy moment together through their #StealMyFries ad campaign.
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Five day window to source influencers, get approval, finalize contracting, and receive deliverables.
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Although the pandemic looked like it was nearing its end, it's tough to tell and we wanted to the campaign to come off as authentic to avoid being insensitive.
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Campaign generated over 7 million views.
Influencer Campaign
With things looking positive after a year of quarantine and distance, we engaged TikTok influencers to celebrate sharing food with a loved by leaning into some of the popular TikTok challenges designed to evoke a reaction out of someone. Leveraging the musical ode to fry thieves everywhere, we partnered with 7 paid influencers and 3 earned influencers ($70k budget).
Coverage Highlights
