Voyage Foods Pre-Launch Campaign
​Voyage Foods sits at the intersection of art and science, and is helmed by a dynamic team that uses food architecture - a combination of analytical chemistry, process chemistry, flavor science, and data analytics - to transform natural ingredients (like seeds and grains) into nutritionally-identical, sustainable versions of humanity’s favorite foods.
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Make competitors aware of Voyage Foods' entrance into the alternative market.
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Position CEO & R&D Lead as thought leaders within the food tech space.
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​Existing conversations were centered around "franken-foods," which client didn't want to be associated with.
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Product launch was continuously delayed, resulting in the need for consistent coverage to update messaging.
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Client was hesitant to send samples to avoid negative reviews.
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Generated more than 130 million media impressions.
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Coverage led to public speaking opportunities, award nominations, and distribution deals.
Coverage Highlights
Online & Print
