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Guinness World Record for
World's Largest LEGO Brick Flag

 Objective 

  • Drive brand awareness and increase foot traffic by securing earned media coverage in support of Legoland's Guinness World Record attempt for World's Largest Lego Brick Flag.

  • Competing during a holiday news cycle. 

  • Securing on-site coverage of the event due being located outside of the city.

  • Generating buzz for an attraction that has a lacklustre reputation.

 Obstacles 

  • Led to a 35% increase in ticket sales year-on-year. 

Highlights

Coverage Highlights

TV

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